Land Rover
camping light
Project Description
Design Brief
Design a new portable camping lantern developed for Land Rover for their outdoor adventure accessory product division.
The design proposals should be able to fit in the vehicles cup holders for easy access, charging & transportation.
Disclaimer：This project is a conceptual design created as part of an academic assignment and is not affiliated with or endorsed by Land Rover.
The Land Rover CampingLight is a refined, rugged lighting solution tailored for Land Rover camping adventures. With versatile lighting modes and built-in audio features, it provides reliable illumination across various outdoor settings. This design captures Land Rover’s adventurous spirit, blending practical functionality with an elevated outdoor experience.
Click !
Flash Light
Camping Light
Speaker
Final Design
Features & Detials
High-brightness LED flashlight, inheriting the shape of Land Rover Defender taillight
Raised and recessed buttons for flashlights and camping lights
Magnetic detachable design allows both sides to be suctioned to the iron, and the clip can be clipped to backpacks or clothing
Quick release handle
Compact Bluetooth speaker function
Waterproof charging port
Scenarios
Easy to carry
Suitable for cup holders
Easy to maneuver, enjoy the music
Hang on the hook
Clip onto your clothes
Magnetic attachment to the car
Exploded View
CMF
Pangea green
Santorini Black
Carpathian Gery
Firenze Red
Silicone
TPE
PP, Polypropylene
ABS
ABS with Soft-Touch Coating
Features & Detials
High-brightness LED flashlight, inheriting the shape of Land Rover Defender taillight
Raised and recessed buttons for flashlights and camping lights
Magnetic detachable design allows both sides to be suctioned to the iron, and the clip can be clipped to backpacks or clothing
Quick release handle
Compact Bluetooth speaker function
Waterproof charging port
Exploded View
Scenarios
Easy to carry
Suitable for cup holders
Easy to maneuver, enjoy the music
Hang on the hook
Clip onto your clothes
Magnetic attachment to the car
Brand Image
The Land Rover brand is closely associated with images of adventure, luxury and durability. It is often seen as a vehicle that offers an unrivaled driving experience on any kind of terrain and in any condition.
Adventure
Luxury
Durability
Form Inspiration
Persona
Alex
35 Year-old
Profession: Architect
Alex is an architect who loves the outdoors, especially off-road driving and camping.
Alex drives a Land Rover Defender for both daily commutes and weekend trips. He values its ruggedness and comfortable, luxurious interior, reflecting his high standards for design and quality of life.
Usage Scenarios
Works in all weather and on any terrain.
Offers various light modes, from bright to soft, for cooking, reading, or socializing.
Easy to use, attach to your vehicle, or stabilize on the ground.
Ideation
Camping Light
Flash Light
Music
AI Development
I feed sketches into AI to transform concepts into realistic preliminary renderings. This approach allows for quick exploration and improvement.
Prototype
Fully functional 1：1 model
Brand Image
The Land Rover brand is closely associated with images of adventure, luxury and durability. It is often seen as a vehicle that offers an unrivaled driving experience on any kind of terrain and in any condition.
Adventure
Luxury
Durability
Form Inspiration
Persona
35 Year-old
Profession: Architect
Alex is an architect who loves the outdoors, especially off-road driving and camping.
Alex drives a Land Rover Defender for both daily commutes and weekend trips. He values its ruggedness and comfortable, luxurious interior, reflecting his high standards for design and quality of life.
Usage Scenarios
Works in all weather and on any terrain.
Offers various light modes, from bright to soft, for cooking, reading, or socializing.
Easy to use, attach to your vehicle, or stabilize on the ground.
Ideation
Camping Light
Flash Light
Music
AI Development
I feed sketches into AI to transform concepts into realistic preliminary renderings. This approach allows for quick exploration and improvement.